Cable television company Comcast attracted a lot of attention when it revealed that it was tracking the Internet habits of its 1 million users. Comcast was recording which Web sites users checked out, for how long, and in what sequence. The company claimed that it was just gathering data for research into how to better serve its high-speed Internet subscribers. The Washington Post revealed that 11 pharmaceutical firms, including giants like Pfizer and Glaxo Wellcome, had made an alliance under which they tracked every click that consumers made on their sites and then compared results. The consumers were never told. Both Microsoft and Intel, along with advertising network DoubleClick, have tracked their users anonymously. Are additional laws needed to protect the privacy of Internet users?