They were the first ones to turn around at the gate and unload and load up the fastest. They have made the short trips their backbone one hour, Dallas to Houston, or Phoenix to LA. their strenghts. Weakness was no first class, opportunity enter more markets Chicago and Orlando and threats New low fare entery from virgin, blue ect viving for the same routes.
lmm
2006-02-16 20:05:32 UTC
Are you asking for a SWOT analysis of Southwest Airlines? Is this a homework problem? Sorry for not exactly answering, I was just curious. One core compentency is their ability to offer low rates on their routes. Good service, too.
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